You weren’t made to blend in.
And neither was your brand.
About
You’re building something that carries meaning. But when your brand doesn’t reflect your values or voice, it creates friction. You start to feel scattered. Disconnected. Misunderstood. That’s where I come in.
Subvert Brand Directive exists for creatives, professionals, and purpose-led businesses who are done performing and ready to be seen—for real.
I started Subvert after seeing how brilliant change-makers were playing way too small—so I leaned into design, psychology, and storytelling to amplify integrity-powered brands.
About the person behind the brand.
Brand strategist. Creative director. And someone who’s never followed the rules just for the sake of following them.
With over a decade of experience in marketing, design, and storytelling, I help people and businesses express who they really are. I do this work because I LOVE watching that shift—when someone sees themselves clearly for the first time.
Chantal Gauthier
That moment on a photoshoot when a client drops the pose and shows up as themselves.
That feeling when a brand video lands and they say: That’s us.
That excitement when a new identity makes someone proud to finally share their work with the world.
That deep conversation where a client breaks through old patterns and decides to build on their own terms.
Those are the moments that drive me.
I blend intuition with intention. Bold aesthetics with strategic depth. I push people to lead with authenticity and to subvert the norm.
Credentials Snapshot
Degrees:
B.S. in Marketing | A.A. in Entrepreneurship
Certificates:
Graphic Design | Video Production | Newsletter | Social Media
Experience:
Nearly a decade building brand identities, marketing strategies, and digital experiences across industries
