You weren’t made to blend in.
And neither was your brand.
About
You’re building something that carries meaning. But when your brand doesn’t reflect your values or voice, it creates friction. You start to feel scattered. Disconnected. Misunderstood. That’s where I come in.
Subvert exists for creatives, professionals, and purpose-led businesses who are done performing and ready to be seen, authentically.
The person behind Subvert:
Creative Director. Photographer. Videographer. Designer. Mindset Coach. And endlessly curious about people.
I’ve worked behind the camera, inside corporate marketing departments, alongside entrepreneurs building from the ground up, and across nearly every piece of a brand you can touch: photography, video, design, websites, marketing, strategy, and creative direction.
That range means I don’t just see the logo, the photo, or the content problem. I see the person, the business, and how all of it needs to work together. Add in my fascination with human behavior, confidence, mindset, and what actually gets people to act, and you get the way I work today: creative instinct, business strategy, and a sharp eye for the thing you may be too close to see in yourself.
Credentials Snapshot
Degrees:
B.S. in Marketing | A.A. in Entrepreneurship
Certificates:
Graphic Design | Video Production | Newsletters | Social Media
I was never meant to pick one thing.
I started filming weddings in 2008 after studying video production at Specs Howard. At the time, I knew I loved telling stories visually, but I also knew that if I wanted to make a living doing creative work, I needed to understand how a business actually worked. So I went back to school for entrepreneurship.
That opened another door. I became fascinated by marketing, which eventually led to my bachelor’s degree. From there, photography, design, branding, and content all started folding into the mix.
For years, I used those skills inside corporate jobs. I was creating constantly. Marketing campaigns, photography, video, design, content. On paper, I was doing all the things I had trained to do.
But somehow, being creative for a living had started to feel a lot less creative.
In 2017, Connor and I moved to Colorado, and a couple of years later I finally made the decision I had been circling for a while. In 2019, I left corporate life and started working for myself full time.
That is when my relationship with creativity changed again.
People changed in front of my camera.
And so did I.
Alongside my contract work with amazing female-led businesses, I started photographing people in a much more personal way. Boudoir, glamour, lifestyle portraits, body-positive and sex-positive work. I was filming burlesque performances instead of corporate events and creating videos and visuals for businesses that lived a little further outside the traditional agency world.
And I loved it.
One of the biggest turning points came when I partnered with an incredible burlesque performer to create themed portrait mini sessions. What started as an experiment became three years of booked-out shoots where women and members of the LGBTQ+ community could play, dress up, take up space, and see themselves differently.
Those sessions changed the way I thought about photography.
Yes, I loved creating the images. But what I loved even more was what happened to the person in front of the camera.
Someone would walk in nervous, apologizing for their body, their expression, their awkwardness, whatever story they had been carrying about themselves. Then somewhere during the session, something would shift.
They would loosen up.
They would start having fun.
They would see the back of the camera and go, “Wait. That’s me?”
And you could physically see them standing differently by the time they left.
And then like clockwork I would hear back from all these amazing people “I finally came out to my family,” “I went after that new job,” “I left that relationship that was no longer serving me,”… I could keep going.
These experiences with these beautiful souls stayed with me.
I realized I was not just interested in making people look good. I loved helping people see themselves.
Then life moved again.
From CO to FL to MI
Connor and I eventually moved to Florida to buy and renovate our first investment property. Taking a house apart and putting it back together was humbling, exhausting, and a pretty powerful reminder that we can do hard things. For a while, I was still flying back to Denver to keep up with the mini sessions and clients I had built there. I loved that work and the community around it, so letting go wasn’t easy. But eventually the back-and-forth became too much. I needed to be present for the house, our next chapter, and the business I was continuing to build wherever we happened to be.
During that time, I continued working with entrepreneurs and small businesses across branding, photography, video, websites, social content, testimonials, and marketing, with more of my work naturally shifting toward women building businesses of their own. The more closely I worked with founders, the more I saw how connected the person was to the brand. Confidence, clarity, self-trust, and how someone saw themselves affected everything from the decisions they made to how willing they were to actually put themselves and their work out there.
That interest grew alongside years spent in communities centered around women (shoutout to Tekla at Be Rooted Healing Arts), leadership, personal growth, and coaching. I became a part of a coaching collective at Collaborative Training Network. I attended workshops, seminars, networking groups, and other coaching spaces, while independently diving deeper into psychology, philosophy, neuroscience, and human behavior because I genuinely wanted to understand people better and become better at supporting them.
Eventually, all of the different pieces of my work started making a lot more sense together.
Today, I bring ALL OF THIS into the work I do, alongside a growing focus on mindset coaching. I still create brands, websites, photos, videos, and content, but I’m just as interested in the person behind all of it.
My focus now is simple:
Help people feel seen, and be seen, in their work and their life.
If you know there’s more in you, your business, or the way you’re showing up, I’m very good at helping you find it.